It's about getting the right customers.
Luxea is a booking platform for luxury beach clubs. Guests find you, compare clubs and book cabanas, sunbeds and VIP tables online. You run the beach from one portal, and you pick which parts of it you want to use.
Start here
What's the hard part for your beach club?
Pick anything that sounds familiar. We will show you the parts of Luxea that help with it.
Select a challenge above and the answer appears right here.
The problem
Great beaches deserve better systems.
Discovery is scattered
Guests piece you together from Google, Instagram, TripAdvisor and a friend's advice. Prices, minimum spends and what's included are rarely clear before arrival.
Booking is uncertain
Bookings aren't prepaid. Someone's favourite table is reserved, then sits empty the entire day because of a no-show.
Booking eats hours
Reservations arrive by DM, email, form or phone. Someone confirms each one by hand, and it lives in a notebook, or a chat thread and someone's memory.
Guests leave no trace
A great afternoon ends and the club knows almost nothing about who came, where they came from, or how to invite them back.
What the status quo costs
Every bed empty on a Thursday is revenue the beach never gets back.
Empty midweek inventory
The beach is full on a Saturday in July; the margin of the season is decided on the other 150 days.
No-shows on held tables
A bed kept for someone who never arrives can't be sold again once the day is gone.
Hours of admin per day
Every separate message needs an answer, a confirmation and someone to remember it.
A guest list you do not own
When your guests live in scattered inboxes, there is no lasting relationship to build on.
One connected platform
From first search to the next visit.
Be found by the guests who are already looking for a beach like yours.
A page that earns its place
Your club page is built for Google and AI search, with the details guests need to decide.
Prices with context
Verified prices, inclusions and minimum spends make the choice clearer before arrival.
Availability they can trust
Live availability shows what can actually be booked when your inventory is connected.
Build your setup
No club has to use every feature.
Switch on only what fits your beach.
Every switch below is a real setting. Turn one off and it disappears from your club completely, so your team never has to work around a feature you did not want.
Let guests pick a specific bed or cabana.
Confirm the booking before the guest arrives.
Run the day from one place, on any device.
Offer extras while a guest checks out.
Set prices by day, category and location.
Review optional requirements ahead of arrival.
Build a record on both sides of every visit.
Remember and reconnect with returning guests.
Use Luxea as an extra sales channel.
A beach, your way
Your floor. Your rules.
You can change the map whenever you like. Move a row, close a zone for a private event, add ten beds for a busy weekend. You also choose how much of it guests see.
Guests see every bed and pick the one they want. You can charge more for front row and poolside.
Example layout · Costa Club
The beach, at a glance
Choose a spot
Running total: Price on request
Example layout · Costa Club
The plan is fully customisable and can change daily: move a row, close a zone for a private event, add ten beds for a bank holiday. Keep multiple named layouts with drafts, then swap a summer layout for an event layout when you need it.
New feature · guest verification
Know who's coming before they arrive.
Some clubs are selective about who they let in. Luxea lets you handle that in advance instead of at the entrance. It is optional and stays switched off unless you turn it on.
Pending approval
Example queueAlex Morgan
IG linkedSamira Ellis
Photo + IGJordan Lee
No photoChoose an action to see what the guest experiences.
You set the requirement
Ask for a linked public Instagram, a photo, both or neither. You can set this per unit type, so you can be selective about VIP tables and leave sunbeds open to everyone.
Decide in advance
Review each request in the portal with the booking attached. Approve it, decline it, or ask for more. If you decline, the guest is told clearly and refunded in full.
Everything is logged
Every decision is saved with who made it and when. That keeps your entry policy consistent, and you can look back at it later.
New feature · two-way ratings
Both sides earn their reputation.
After every visit you rate the guest and the guest rates you. Guests with a good record get approved faster at every club on Luxea. Clubs with a good record show up higher and get booked more often. Both sides have a reason to behave well.
Club's perspective
The club rates the guest
“A wonderful guest; we'd gladly welcome them back.”
A strong guest record helps future approvals.
Guest's perspective
The guest rates the club
“An exceptional day; we'd love to come back.”
A strong club record helps guests choose you.
The guest profile
Built automatically from the first booking.
Your team does not fill any of this in. Every booking, arrival, payment and note adds to it over time.
Elena R.
Italian · Speaks EN / IT · Guest since June 2025
4.9
Guest rating · 11 visits
11
Visits
€8,420
Lifetime spend
€765
Average visit
0
No-shows
Guest details
- Preferred zone
- VIP Terrace
- Preferred unit
- VIP plunge suite
- Birthday
- 14 August
- Anniversary
- 2 June
- Dietary
- Pescatarian
- Allergies
- Shellfish
- Contact preference
- Referred by
- Marco D.
- @elena.r
Private staff note · never shown to the guest
Always asks for suite 2 — shaded side after 3pm. Arrives with her sister in August. Prefers the sommelier to choose.
Recent visits
Illustrative profile · fictional guest and club
The booking flow, end to end
Recorded walkthrough · coming
Inside the Partner Portal
Recorded walkthrough · coming
How it works
One guest journey, end to end.
Found
Guests discover your club in search, guides and comparisons.
Booked
They choose what fits and confirm their day online.
Seated
Your team knows who is arriving, where and when.
Returned
Guest profiles help you remember them and invite them back.
What changes
A different kind of beach day.
Booking online and through WhatsApp, held beds for potential no-shows
Booked and prepaid online, every bed is confirmed money
Discovery through search and word of mouth
Discovery through Luxea, structured for Google and AI search
Booking through a platform built for restaurants and events
Booking through a platform built for beach clubs; keep your current system during a trial, no risk
Sales channels are your website and front desk
Luxea is an added channel focused on new guests; your regulars already know how to find you
Regulars remembered by staff; if they leave, the regular is forgotten
Regulars tagged and remembered by the system, and by every new employee
You meet a guest for the first time at the entrance
You decide who is coming before they arrive, and both sides carry a rating
Two ways to work together
Start where you are.
Most clubs start with sales and add the portal once they see bookings coming in. Some do both straight away. Either is fine.
Sales partnership
Luxea becomes an extra sales channel. We build your club page, load your units and prices, and send you prepaid bookings. You keep running the beach the way you do today.
- Club pages on luxea.io built for Google and AI search
- Prepaid bookings delivered into your existing system
- Keep CoverManager or your own back office
- Commercial terms agreed together
- No change to your team's workflow
Booking partnership
Everything in the sales partnership, plus the Partner Portal. You run the beach from one screen: floor plan, arrivals, walk-ins, guest profiles, pricing and analytics.
- Full portal on every device
- Dynamic floor plan editable daily
- Guest profiles, tags and automated campaigns
- Guest verification and two-way ratings
- One-page analytics
- Walk-ins, waitlist and day sheet
Let's figure out if we can work together.
Luxea launches commercially for the 2027 season. We're selecting a small number of marquee Marbella clubs to build with, on founding terms that won't be offered later.
One hour
A walkthrough with your own page and floor plan, in person at the club in Marbella, online for other locations.
Zero setup work
We build your floor plan with you, load your inventory and prices, and train the team — you only provide the correct information.
Your call
If it doesn't fit, nothing changes; if it does, we start with an allotment of beds and grow from there.